Is women's struggle to accept — even embrace — their natural bodies the unfinished business of feminism? That question alone led Mediarologist Ophira Edut to create a brand called Body Outlaws. Dedicated to inpsiring women of all cultures to embrace and love their bodies, the brand is refreshing and candid. Originally published as a book, it has grown into two websites: bodyoutlaws.com and loveyourbody.org.

In partnership with Mediarology, Ophira created a digital game called Feed The Model that pokes fun at the "scary skinny" trend of the modeling industry. Users toss animated food at a model as she struts down the catwalk. If she catches it in her mouth, she gains weight and they score points.

Over 20,000 copies of Body Outlaws have been sold, and the book is required curriculum at universities nationwide. It has also been adapted into a staged production, and is widely cited in research studies and doctoral theses. Editions have been translated and published in Greek and Chinese.Contributors include L.A. Times writer Erin Aubry, fat activist Nomy Lamm, Amy Richards (author of Manifesta: Young Women, Feminism & the Future), and plus-size supermodel Kate Dillon.