Mediarology is the brainchild of twin sisters Ophira and Tali Edut. Since 1990, the two have been creating and developing media together. At the University of Michigan, they self-published HUES, a groundbreaking women's magazine dedicated to transforming the beauty standards of mainstream media. With a circulation of 40,000 per issue, HUES was on stands internationally for seven years, and selections from the magazine are used as course curriculum in major universities to this day.

Since then, Ophira and Tali have collectively authored three books ranging in topic from women's body image to astrology, and worked with both small presses (Avalon) and media giants (Simon and Schuster). They have built websites for celebrity chef Mario Batali, as well as a host of authors including New York Times bestselling novelist Emily Giffin.

"Having worn every hat possible as business owners and publishers, we understand the importance of creating a visual and editorial message that's perfectly aligned with a brand," says Ophira.

The twins live in New York City, where they also run a women's lifestyle brand, Astrostyle, centered around the zodiac. Astrostyle captured the attention of industry heavy-hitters including Time Inc and Conde Nast. Their columns reach millions monthly on Elle.com, MyLifetime.com and elsewhere. They also publish their own site AstroStyle.com, and are regular guests on Sirius/XM satellite radio.