Mediarologists Ophira and Tali Edut describe AstroStyle as "a hobby that spun into a career." The identical twin sisters shared a passion for talking to friends about their horoscopes and storing every celebrity's star sign they could in their mental databases. When a friend approached them about writing a column for Teen People magazine, they thought, "why not?" Little did they know that this would soon grow into a thriving brand.

Now, the self-titled AstroTwins have a Simon & Schuster-published book under their belts as well as a series of gift books. In 2004, the University of Michigan Art School grads put their creativity to work and designed a full-scale brand called AstroStyle for teens and tweens. The artwork alone enticed 12 licensees to come on board, including The Upper Deck Company, and Disney Mobile who created an online astrology application in partnership with the twins. AstroStyle also features everything from school supplies to fashion items.

The brand has caused a stir with media too. Tali and Ophira have made numerous television appearances. They launched their book on MTV's TRL, and gave predictions on Fox News. They are also regular guests on Sirius radio an write columns for TeenPeople.com, Oxygen.com, Sanrio.com to name a few.

Celebrities are also jumping on the astrology trend. The twins have given readings to some Hollywood heavy hitters including Beyonce, Jessica Simpson, Avril Lavigne, Jack Osbourne, No Doubt, The Black Eyed Peas, Outkast, and Stevie Wonder.